"Using Website Optimizer enables us to approach our website like a living lab, where we can test and play and constantly figure out how to improve the site," says Deborah Krier, Marketing Manager, Dale and Thomas Popcorn, "Website Optimizer is a powerful tool that allows us to understand our users better, leading to increased conversions and increased business success." Since the beta launch of the application in October 2006, many advertisers who used Google Website Optimizer have achieved major results. ![]() Website owners can now determine what content was most effective as indicated by the highest conversion rate.īy giving website owners the tools they need to improve their website content, Google is helping improve the user experience on the internet as a whole. Advertisers can sign up immediately at Over the coming weeks, the Google Website Optimizer application will become available automatically in all advertisers’ accounts. Google Website Optimizer is a beta application that is integrated with the Google AdWords™ program and free to AdWords advertisers. It is a self-service application that enables website owners to set-up and run multivariate landing page experiments. The application provides easy-to-read reports that enable advertisers to see which variation resonated best with their site visitor. This multivariate landing page optimization tool enables marketers to test different ideas for web page content such as different headlines, promotional copy, or images. Google Website Optimizer is designed to help website owners increase conversions such as sales, sign-ups or downloads. As part of our continued commitment to help advertisers make smart business decisions, we are happy to announce that the Google Website Optimizer™ application is now available to AdWords advertisers worldwide.
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